Basis sparkling water
Simple brand identity and packaging design concepts for a brand called, "BASIS". This brand is new to the market and offers 3 different beverages:
RHYTHM ~ focus / mind
CONTINUITY ~ energy / body
BALANCE ~ nutrition / spirit
The basis brand is all about sticking to the simple things in life and enjoying each day to its fullest. The target consumer is working professionals over the age of 30. The brand wants to positioned itself to be sophisticated and contemporary and a breath of fresh air in the category. Simplicity and ease are at the core of this brand and the line of beverages is meant to assist getting through the hectic days & nights of today's fast-paced and competitive world.
